Einat Tzur (Einat Tzur, Director of Asia Region at Jasmine Group)

Einat Tzur

Einat Tzur, Director of Asia Region at Jasmine Group

Einat has 15 years of extensive experience in working with the Chinese market.
In 2008 Einat was one of IsCham founders and its first General Manager, creating the nature of this organization and the basis for the Chamber's activity, by providing the very first services to its members.

Nowadays, Einat is managing the business operation in China for Jasmine Group. Einat is in charge of the company's ongoing projects - from bid stage, through providing comprehensive financial solutions, and until execution and delivery to the client. Einat is also expending the company’s activity by establishing connections with local governments for creating the basis to projects which involve Israeli innovative solutions in a wide range of sectors.


Einat holds a BA (cum Laude) in Political Science and Asian studies from Haife University, and an Executive MBA from Ben-Gurion University, as well as a scholarship language studies for Chinese language from BLCU, Beijing.

Michal Cooper (Director of Strategic partnerships at Newsight Imaging)

Michal Cooper

Director of Strategic partnerships at Newsight Imaging

Michal works as a Strategic Partnerships Director for a leading semiconductor start-up company. Currently Michal leads all of the technological collaborations alongside the marketing department at Newsight Imaging. Prior to Newsight, she managed projects in the Ministry of Tourism and led international delegations to Israel with the Ministry of Foreign Affairs and the Israel-Asia Chamber of Commerce. Michal was also part of the international department of “JDC Israel” , in charge of marketing, partnerships and investor relations. She was on the Board of Directors at the Hebrew University Student Union, representing the Social Sciences faculty. Michal holds a BA in International Relations and Asian studies focusing on China from the Hebrew University, also graduated the leading Language and Cultural Program at Zhejiang University, China, and was awarded of a China government scholarship.

Hadas Eliyahu (BD & Client Relations at PTL Group)

Hadas Eliyahu

BD & Client Relations at PTL Group

Hadas Eliyahu is a business development and customer relationship manager at PTL Group. Hadas has lived and worked in Shanghai for two years, achieving proficiency in the areas of human resources, regulations, and marketing in the Chinese market.

As part of her role at PTL Group, Hadas supports international companies in their entry and growth stages in the Chinese market, providing them with operational solutions for different needs: establishing sales and distribution operations, financial management, logistics, human resources, setting up production lines and turnaround projects in China. Hadas is currently completing her MBA studies.

PTL Group helps international companies operating in China in a wide range of industries to stabilize business infrastructure, reduce expenditures, tighten risk control, and shorten time-to-market. In its 20 years of operation in China, PTL Group has served over 300 projects and currently employs about 300 people in a number of locations across China, Israel, and England.

Maria Ginzburg (Managing Director of Asia Direct Partners Limited)

Maria Ginzburg

Managing Director of Asia Direct Partners Limited

Maria is an experienced Executive in pan-Asian markets, specializing in China-Israel cross-border Investment Banking, Fundraising, Business Development, and Strategic Cooperation; she holds an MA in International Relations & International Law from The Hebrew University of Jerusalem and a BA with distinction in Chinese Linguistics from China.